- March 31, 2014

2014 Canada Digital Future in Focus

Kevin Duong
Senior Analyst

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Comscore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead.

Key insights from the 2014 Canada Digital Future in Focus report include:

  • Canada continues to be a leader in online engagement, with users spending 35 hours per month online on their desktop computers.
  • Online video is of growing importance to the digital ecosystem as online engagement remains high while smartphone and tablet TV/video viewing is growing rapidly.
  • The digital ad market is healthy and growing in Canada, with more than 600 billion display ad impressions in 2013. Ad viewability remains a key issue in the market with more than half of ads across measured campaigns not being delivered in-view.
  • Smartphone adoption soared to 75 percent among Canadian mobile users, with Android currently leading in platform market share at 44 percent.

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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