- March 31, 2014

2014 Canada Digital Future in Focus

Kevin Duong
Senior Analyst

Comscore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead.

Key insights from the 2014 Canada Digital Future in Focus report include:

  • Canada continues to be a leader in online engagement, with users spending 35 hours per month online on their desktop computers.
  • Online video is of growing importance to the digital ecosystem as online engagement remains high while smartphone and tablet TV/video viewing is growing rapidly.
  • The digital ad market is healthy and growing in Canada, with more than 600 billion display ad impressions in 2013. Ad viewability remains a key issue in the market with more than half of ads across measured campaigns not being delivered in-view.
  • Smartphone adoption soared to 75 percent among Canadian mobile users, with Android currently leading in platform market share at 44 percent.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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