- September 12, 2014

2014 LATAM Digital Future in Focus

Speaker: Alejandro Fosk, SVP Latin America; Alex Banks, VP Latin America

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2014 LATAM Digital Future in Focus

The "2014 LATAM Digital Future in Focus" explores highlights and prevailing trends of today's digital media landscape. In this year's report, we've dedicated a section to the analysis of the U.S. Hispanic Segment.

Topics covered include:

  • Latin American and U.S. Hispanic online audience growth, behavior and trends.
  • Emerging trends in online advertising (Viewability, Digital GRPs, Programmatic etc.).
  • How content providers and agencies are measuring social media engagement and leveraging social media to further develop brand loyalty.
  • Audience sizes by country.
  • A ranking of social networking sites in the region.
  • Which country was more engaged with Sports sites in previous months.
  • A demographic profile of the retail audience in the region.