Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers... Read more
Growing Big Game Audiences in 2024
Fast Facts: Chinese New Year 2024 on social media
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patented Technology
Comscore and AWS announce access to census-level analytics in new data deli...
The Prime Day Effect
As Smart Speakers Evolve, So Do Consumers
Through the sound of our voice and the latest in smart speaker technology, we can now instantaneously automate tasks, content, shopping and more. Read our latest blog post, which leverages Comscore Pl...
The Magnificence of Living Your Illusion with Joel Alexander Van der Molen
OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...
The Smart Speaker Frenzy and Why It’s Happening
If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are de...
State of Retail
Online Holiday Retail Shopping Moves Beyond the Big Two – But Cyber Monday...
It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season
State of OTT