#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Comscore and AWS announce access to census-level analytics in new data deli...
The Prime Day Effect
As Smart Speakers Evolve, So Do Consumers
Through the sound of our voice and the latest in smart speaker technology, we can now instantaneously automate tasks, content, shopping and more. Read our latest blog post, which leverages Comscore Pl...
The Magnificence of Living Your Illusion with Joel Alexander Van der Molen
OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...
The Smart Speaker Frenzy and Why It’s Happening
If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are de...
State of Retail
Online Holiday Retail Shopping Moves Beyond the Big Two – But Cyber Monday...
It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season
State of OTT