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Inside the race to create a better cross-channel currency for CTV

Comscore is so excited to have participated at The Drum Digital Transformation Festival! Comscore’s Tania Yuki joined industry leaders from Finecast, Roku Inc., and FreeWheel to discuss the best new t...

NCAA Men’s Basketball Scores Big on Social Media & Local TV

We all know who won the big game, but which men’s teams won on social media and how many fans tuned into the games from the Final Four local markets? Let’s explore social engagement and local TV viewe...