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Comscore Releases October 2014 U.S. Desktop Search Engine Rankings

Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core...

Progressing Toward a Human GRP in Digital

Early into my tenure as Comscore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial vi...