As the online travel sector continues to grow, consumers have become savvier in their search for travel services and competition among travel agencies and supplier sites is tightening. This session provides an overview of the online travel industry with a focus on consumer purchase patterns and preferences at supplier sites and online agency sites. Christian Lunoe, Comscore’s Payments Practice Leader, describes how market dynamics in the United States have developed in recent years, and how that may impact experiences for the 50 million+ Latin Americans accessing online travel content.
This discussion explores online audience trends across supplier sites and online travel agencies, how that compares with the rest of the world and what this means for the year ahead. Specific topics covered include the importance of fixed and mobile internet to travelers, as well as online payment methods.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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