AI Intelligence Report
2025 Holiday Audience Guide
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because...
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Spice up your campaigns this season with our Fall Audience Guide.
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
2025 State of Programmatic Report
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification