More Insights

Introducing Comscore Predictive Audiences

2020 Year in Review

Celebrating Data Privacy Day

At Comscore, we take privacy seriously and are committed to the responsible use of personal information. Our Privacy Principles – transparency, control, and security – drive that commitment.

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

Three Trends Rebooting TV Measurement

So Long, 2020: A Comscore Year in Review

At the beginning of 2020, no one could have predicted the year ahead. From the pandemic to social justice issues to the political season and increased consumer privacy protection concerns, businesses...

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As millions stay home, home furnishing sites see record spend and visitatio...

Local TV Shines As Viewers Seek Pandemic News

Global perspectives: Digital and CTV trends to watch in 2021

TV Needs an Impression-Based Currency for Pay-Per-Performance

The State of Social Video

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

OTT Shows Key Strength in Impression-Based Targeting

Global State of Mobile

The Power of Sports Storytelling

What will viewers watch on election night in battleground markets?