#RIPGRPs: Evolving the Metrics That Move Us Forward
Brand activism: do consumers care?
What's Your Data Personality
Stereotypes in Advertising: A help or a hindrance
This blog series will provide a few highlights regarding each myth, starting with the impact of stereotypes in advertising. Read the full report for more details.
Meet the Global Team: Senior Account Manager, Laurel Dunne in London
Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagemen...
WTF is Influence Anyway?
Consider the scale of influence on social. Almost 70% of Americans today are following at least 1 influencer and at the same time we're seeing phenomenal volume this year.
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
AI Versus the Meme
Media and Advertising: The Past, Present and Future
The Changing State of Privacy
State of Retail
Meet the Global Team: Engineer, Deyan Yotsov in Budapest