The State of Social Media
More than ever, the behavior of Brazilian Internet users is being modified not only in terms of content consumption, but also in the way they access the Internet, becoming multi-platform consumers. New devices are helping to build a new digital era, which is creating new directions and opportunities for advertisers and media sellers.
Here are some facts from recent months that have helped determine the future of the Internet in Brazil:
In this report, we examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, what trends are leading the way, and what all of this means for the rest of the year. It is an important moment for the digital environment in the country and we hope that this study will help us to put the Digital Future in Focus.