Download the report
But you may not know just how much IVT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking IVT out of your measurement – including your viewability and in-target numbers – your KPIs are infected and your results are probably wrong.
This booklet uncovers the impacts and consequences of IVT and will help you understand:
Comscore Audience Activation™ offers targeting with demographics and cross-screen behaviors for digital, mobile and CTV campaigns.
Request a demo