- June 11, 2015

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Andrew Lipsman
Andrew Lipsman
Senior Vice President, Marketing & Insights

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Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods.

In this research study, Comscore examines the current state of the U.S. mobile commerce market. Key topics explored in the study include:

  • M-commerce growing its share to 15 percent of total digital commerce
  • The mobile monetization gap that exists between online shopping and online buying
  • Tablets’ share of mobile spending catching up to that of smartphones
  • The key inhibitors and enablers to m-commerce conversion by device

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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