The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile
Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods.
In this research study, Comscore examines the current state of the U.S. mobile commerce market. Key topics explored in the study include:
- M-commerce growing its share to 15 percent of total digital commerce
- The mobile monetization gap that exists between online shopping and online buying
- Tablets’ share of mobile spending catching up to that of smartphones
- The key inhibitors and enablers to m-commerce conversion by device