- January 1, 2016
The Sharing Economy
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this January 2016 edition, the topic is "Sharing Economy".
- The Sharing Economy is growing wildly in popularity, especially on mobile platforms.
- Although majority of its consumers are young and affluent, the Sharing Economy engages all ages.
Ride sharing services see a larger audience overlap compared to home sharing services.
There is thus a wider opportunity to reach users of ride sharing services as they tend to switch between Uber and Lyft.
- All Sharing Economy services build brands during key seasons although social media messaging between competitors differ.