Event: Comscore Data Insight presentation - January 1, 2016

The Sharing Economy

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this January 2016 edition, the topic is "Sharing Economy".

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Key Takeaways

The Sharing Economy is growing wildly in popularity, especially on mobile platforms.
Although majority of its consumers are young and affluent, the Sharing Economy engages all ages.
Ride sharing services see a larger audience overlap compared to home sharing services.
There is thus a wider opportunity to reach users of ride sharing services as they tend to switch between Uber and Lyft.
All Sharing Economy services build brands during key seasons although social media messaging between competitors differ.

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