In this presentation, Stuart Wilkinson, SVP Industry Relations, Comscore EMEA provides a global snapshot of the differences and similarities of mobile consumers across markets. Download this presentation to better understand the challenges and opportunities that exist as the mobile landscape continues to evolve.
Some key topics covered in the presentation:
- A look at mobile first categories across markets
- Demographic insights around ‘mobile only’ users
- The impact and opportunities mobile provides on categories
- Insights around mobile web and app consumption
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