- July 18, 2017

Introducing New Multi-Platform and Expanded Mobile Measurement in India

Speaker: Kedar Gavane, Vice President, India, Comscore

This presentation follows the launch of multi-platform measurement for a holistic view across desktops, smartphones and tablets, as well as expanded measurement of mobile audiences to enable more robust reporting in India, with the introduction of mobile consumer panel data.

Key topics in the presentation include:

  • Introduction of new MMX Multi-Platform and enhanced Mobile Metrix in India
  • The state of digital in India
  • Introduction of Comscore Viewability – a free, self-service viewability product to broaden trust and transparency in digital advertising