Parallel Universes: Measuring Eyeballs Across Platforms, Screens and Devices
At the Cablefax TV Innovation Summit in New York City, our CEO Gian Fulgoni shared exclusive data about cross-platform measurement, including how the intersection of linear TV and digital media has transformed the way media distribution and content companies monetize audiences.
It’s not just about eyeballs and age/gender descriptors anymore. Advertisers want unprecedented insight into consumer behavior using advanced audience descriptors across platforms. Truly measuring advertising influence also requires an entirely new perspective that is based on the measurement of unduplicated audiences. Only the most enlightened companies will thrive in 2017 and beyond.
This session gave attendees an exclusive look at the challenges, opportunities and innovations driving measurement into the future.