The New Model for a New World: How Comscore’s New Model advances media measurement in a dynamic, cross-platform world
It’s been said that 2017 will be the most consequential year for measurement since the dawn of cable. With tens of billions of dollars in revenue at stake, when it comes to measurement, "something" is no longer "better than nothing".
We are at a cross-platform crossroads, and a new measurement model is needed to drive the industry forward. This presentation, unveils Comscore’s approach to the future of cross-platform measurement.
- Comscore’s new model for cross platform measurement
- Latest trends in cross-platform audiences and advertising