UKOM Insights - Mums Online
Since Mother’s day is this Sunday, what better time to look at mums’ behaviour online. Smartphones account for the majority share of females’ time online, but how does having children at home also impact platform usage?
Three key areas that are covered in this UKOM insight piece:
- Is there a correlation between platform usage and having kids at home?
- Does age and gender impact time spent on different devices?
- A look into the top 5 categories for time online on smartphones among females aged 25-54 with children.
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