The State of Social Media
Since Mother’s day is this Sunday, what better time to look at mums’ behaviour online. Smartphones account for the majority share of females’ time online, but how does having children at home also impact platform usage?
Three key areas that are covered in this UKOM insight piece:
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Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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