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Strategies that Win: The New Year Sports Segment Guide

Reach, Frequency and Beyond. Insights from Comscore and YouTube.

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD

With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.

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A Big Week for Sunday Night Football in Salt Lake City, UT

Top 3 Holiday Shopping Predictions for 2023

The holiday season is just around the corner, and if you're not prepared, your advertising efforts could get lost in the shuffle of this hyper-competitive shopping period.

Unlock the Power of Co-Viewing on Roku

Political TV Ad Exposure Targeting

Football Coverage Shines in Charlotte, NC

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Next-Gen Measurement: AI, Automation and Big Data

All Eyes on NFL Football in Los Angeles, CA

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Comscore In Conversation with the Green Bay Packers

A global look at digital consumer benchmarks

NFL Football Drives Impressive Ratings in Kansas City, MO

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The 2023 Holiday Checklist