February 6, 2018 - Event: UKOM Insights

UKOM Digital Market Overview December 2017

Speaker: UKOM

This quarterly snapshot by UKOM delivers top-line insights into the UK audience behavior across desktop, tablet and smartphone devices.

This report looks at the following topics:

Key insights into share of minutes by platform, providing answers to burning questions such as: is mobile share of minutes higher among women or men? Does it differ according to social grade? Which device accounts for 60% of all adult online minutes?
An overview of how the top 20 UK properties performed in the 3 months leading up to December, identifying whether there have been any drastic changes in visitation numbers.
Insights into total minutes spent across major online categories.
Which property was crowned the “social” winner in December, by total unique visitors.

Apps Demographics Multi-Platform Mobile