- February 6, 2018

UKOM Digital Market Overview December 2017

Speaker: UKOM

This quarterly snapshot by UKOM delivers top-line insights into the UK audience behavior across desktop, tablet and smartphone devices.

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This report looks at the following topics:

  • Key insights into share of minutes by platform, providing answers to burning questions such as: is mobile share of minutes higher among women or men? Does it differ according to social grade? Which device accounts for 60% of all adult online minutes?
  • An overview of how the top 20 UK properties performed in the 3 months leading up to December, identifying whether there have been any drastic changes in visitation numbers.
  • Insights into total minutes spent across major online categories.
  • Which property was crowned the “social” winner in December, by total unique visitors.

Contact us today to learn more about this latest UKOM Insight piece.

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Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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