- August 2, 2018

YouTube’s Challenge to Spotify

Competition in the world of music streaming continues to ramp up, with Google launching its new YouTube music service in the UK. The latest UKOM insights piece takes a closer look at the highly competitive marketplace.

Topics covered in this report:

  • Which is the biggest music subscription service in the UK?
  • An insight into what the most dominant platforms are to access music streaming services.
  • How many UK consumers does Spotify reach compared to YouTube’s music service?
  • On what device and for how long do users stream music on YouTube and Spotify?

Contact us today to learn more about this latest UKOM Insight piece.

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