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Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...

Since its inception in 2015, Amazon Prime Day has fast become the summertime Black Friday or Cyber Monday, with consumers rushing online to snag the best deals. This year was no exception. Even with a...

Google Names Comscore to Measurement Partner Program

As you may have seen announced at the Google Marketing Live Event, Google just unveiled its Measurement Partner Program, which is designed to make it easier for advertisers to source trusted, third-pa...