Coffee with Comscore – Online Gaming in the UK
The UK online gaming industry is booming, with three quarters of the UK population accessing a gaming site in February 2020 alone. As the nation lives through the coronavirus pandemic, gaming is becoming an even more integral part of our lives
We held a “Coffee with Comscore” session to share insights into the online gaming industry in the UK, the demographics, platforms and trends which will help agencies and advertisers strategically reach their target consumers.
During the webinar we explored:
- The demographics of gamers
- The platforms used
- The impact of the coronavirus pandemic on consumer gaming behaviour
- And much more…