- May 15, 2020

Coffee with Comscore – Online Gaming in the UK

Sarah Kelleher
Sarah Kelleher
Senior Corporate Marketing Manager
Toby Crisp
Toby Crisp
Vice President Client Insights

The UK online gaming industry is booming, with three quarters of the UK population accessing a gaming site in February 2020 alone. As the nation lives through the coronavirus pandemic, gaming is becoming an even more integral part of our lives

We held a “Coffee with Comscore” session to share insights into the online gaming industry in the UK, the demographics, platforms and trends which will help agencies and advertisers strategically reach their target consumers. 

During the webinar we explored:

  • The demographics of gamers
  • The platforms used
  • The impact of the coronavirus pandemic on consumer gaming behaviour
  • And much more…
Coronavirus Insights

Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.

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