May 24, 2023

2023 State of Programmatic

Proximic by Comscore's State of Programmatic report walks through trends in the evolving programmatic landscape and unpacks opportunities for marketers to take action based on these insights.

View Presentation

Watch the full recording of our webinar to learn how marketers are approaching their programmatic strategies this year and how it compares to the year prior. We conclude with actionable takeaways that will leave you with new ideas and things to consider when crafting new ideas and considerations for your own programmatic strategy.

Download the presentation for answers to key questions such as:

  • Which media formats are marketers using this year for programmatic? Have these changed since last year?
  • Which factors matter most to marketers when selecting programmatic data partners and what is driving change?
  • How many marketers are using cookie-free targeting tactics and how much spend are they allocating to them?
  • Are marketers experiencing challenges from signal loss yet?

If you still have questions, we would love to hear from you, get in touch with us  here.