#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
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The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry...
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Closed Loop Cross-Platform Audience Reach with Comscore
Warner Bros. Discovery, Comscore & the Future of Currency at Scale
Warner Bros. Discovery’s announcement selecting Comscore as one of its trusted currency providers for the upfront is a signal to the advertising community that programmers are leaning into the need to...
Comscore Taps Purchase Data To Help Measure Ad Impact
Marketing Innovation & Sports Marketing Upfronts Summit Day 2: Fireside Cha...
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