#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry...
Flexible by Design: Building Standards That Fit a Multi-Currency World
Closed Loop Cross-Platform Audience Reach with Comscore
Warner Bros. Discovery, Comscore & the Future of Currency at Scale
Warner Bros. Discovery’s announcement selecting Comscore as one of its trusted currency providers for the upfront is a signal to the advertising community that programmers are leaning into the need to...
Comscore Taps Purchase Data To Help Measure Ad Impact
Marketing Innovation & Sports Marketing Upfronts Summit Day 2: Fireside Cha...
The Recipe For A New Currency
Managing the Transition to a Multi-Currency Market