2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
The ‘Beckham’ series effect on social media
2023 State of Streaming
Formula One is fuelling up the U.S. market
15 million Americans visited digital content related to auto racing sports in January 2023.
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
CTV - A Modern Reintroduction
2021 State of OTT: Discover How OTT Has Changed the Media Consumption Lands...
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and device...
The Fan-Fueled Snyder Cut with Brandon Katz
How COVID-19 is Changing the Way Americans Engage With Streaming Services
OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...
Let’s Go to the Movies: Analyzing the Box Office Draw for Best Picture Nomi...