#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
The ‘Beckham’ series effect on social media
2023 State of Streaming
Formula One is fuelling up the U.S. market
15 million Americans visited digital content related to auto racing sports in January 2023.
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
CTV - A Modern Reintroduction
2021 State of OTT: Discover How OTT Has Changed the Media Consumption Lands...
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and device...
The Fan-Fueled Snyder Cut with Brandon Katz
How COVID-19 is Changing the Way Americans Engage With Streaming Services
OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...
Let’s Go to the Movies: Analyzing the Box Office Draw for Best Picture Nomi...