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GSMA Mobile Media Metrics Mobile World Congress Seminar

The GSMA and Comscore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK launched the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media re...

New Growth Opportunity for Online Life Insurance in a New Decade

According to soon-to-be published data from Comscore, there were 2 million online quotes for life insurance in 2009. Clearly, understanding consumer online shopping behavior and competitor online str...