German Internet Users Received 188 Billion Display Ads in Q3 2010

Telefonica Europe Ranks as Top Display Advertiser in Germany

LONDON, U.K., November 18, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the German online display advertising market for Q3 2010, using the Comscore Ad Metrix service. The data revealed that German internet users received more than 188 billion display ads during the quarter.

“With 188 billion online display ad impressions served in Germany in the third quarter, it’s evident that online advertising has become a sizeable market over the past few years,” said Peter Bernschneider, account manager of Comscore Germany. “Social networking sites continue to attract users as well as advertisers, with the top 3 ad publishers in Germany being social networking sites.”

Facebook Ranks as Top Display Ad Publisher in Germany
With more than 15.6 billion display ad impressions delivered, representing an 8.3 percent market share, carried more display ad impressions than any other online publisher during Q3 2010. The German property Verlagsgruppe Georg von Holtzbrinck, which owns social networking sites, and, ranked second with 8.7 billion impressions delivered (4.6 percent share), followed by Jappy GmbH with 8.2 billion impressions (4.4 percent) and Deutsche Telekom with more than 8 billion impressions (4.3 percent).

Top 10 German Online Display Ad* Publishers
Q3 2010
Total Germany - Home and Work Locations
Source: Comscore Ad Metrix
Total Display Ad Impressions (MM) Share of Display Ad Impressions
Total Internet 188,076 100.0 15,642 8.3
Verlagsgruppe Georg von Holtzbrinck 8,732 4.6
Jappy GmbH 8,241 4.4
Deutsche Telekom 8,080 4.3
eBay 5,791 3.1
United-Internet Sites 5,744 3.1
Google Sites 5,619 3.0
Microsoft Sites 4,723 2.5
RTL Group Sites 3,782 2.0
Axel Springer AG 3,318 1.8

*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Telefonica Ranks as Top German Display Advertiser in Q3 2010

Telefonica Europe, which owns 02 and Alice, was the top online display advertiser in Q3 2010 with nearly 3.4 billion impressions, representing 1.8 percent of all display ad impressions during the quarter. Deutsche Telekom AG held the second position with also nearly 3.4 billion (1.8 percent share), followed by 1&1 Internet AG with 2.6 billion (1.4 percent) and eBay with 1.7 billion (0.9 percent).

Top 10 German Online Display Advertisers
Q3 2010
Total Germany - Home and Work Locations
Source: Comscore Ad Metrix
Total Display Ad Impressions (MM) Share of Display Ad Impressions
Total Internet 188,076 100.0
Telefonica Europe 3,392 1.8
Deutsche Telekom AG 3,375 1.8
1&1 Internet AG 2,624 1.4
eBay, Inc. 1,716 0.9
Zalando GmbH 1,137 0.6
Vodafone Group Plc 1,077 0.6
Microsoft Corporation 1,007 0.5
Royal KPN N.V 976 0.5
Google Inc. 943 0.5
GameDuell Inc. 896 0.5

Live Webinar on Thursday, 2nd December 2010
Comscore will present a complimentary live webinar in German showcasing a more detailed analysis of display advertising trends on Thursday, 2nd December from 11:00 a.m. – 12:00 p.m. German time (CET). For more information and to register, please visit:

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 203-111-1758