Microsoft Sites Ranks as Most-Visited Online Property in Mexico, Triples in Size

Instant Messengers Account for 1 in 4 Minutes Spent Online in Mexico

Mexico City, 31 August 2010 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet destinations and content categories in Mexico based on data from its Comscore Media Metrix service. The study found that Mexico’s Internet population grew 21 percent in the past year as 16.5 million visitors age 15 and older visited an online destination from a home or work location in July 2010. Microsoft Sites topped the list as the most-visited Internet property with 16.2 million visitors, reaching nearly the entire Internet population in Mexico. The study also found that Mexicans spent more than 60 percent of their time online on communication and entertainment sites, led by Instant Messenger sites which accounted for more than 25 percent of total time spent online.

“Mexico’s Internet landscape continues to flourish as one of the fastest-growing markets in the world,” said Iván Marchant, Comscore country manager for Mexico. “In this dynamic digital environment, advertisers and publishers have the opportunity to reach and engage new audiences that are increasingly turning to the Internet as a source of information, entertainment and communication in their daily lives.”

Microsoft and Google Lead Market

16.5 million people went online in July, an increase of 21 percent from the previous year. Microsoft Sites led as the most-visited destination with 16.2 million visitors (up 31 percent), followed by Google Sites with 15.2 million visitors (up 27 percent). Popular social networking site ranked as the #3 destination, growing more than 200 percent to 11.6 million visitors, becoming the largest social network in the country.

Top Internet Properties by Unique Visitors
July 2010
Total Mexico Internet Audience, Age 15+ - Home & Work Locations*
Source: Comscore Media Metrix
Total Unique Visitors (000)
Jul-2009 Jul-2010 % Change
Total Internet Persons: 15+ 13,587 16,469 21
Microsoft Sites 12,327 16,179 31
Google Sites 11,977 15,202 27 3,761 11,623 209
Yahoo! Sites 7,839 9,064 16
Wikimedia Foundation Sites 4,440 5,477 23
MercadoLibre 5,633 4,908 -13
WordPress 3,827 4,441 16
Terra - Telefonica 3,194 4,410 38
TARINGA.NET 3,055 4,382 43
VEVO N/A 4,351 N/A
Batanga 4,797 4,331 -10 1,900 4,132 117
Televisa Interactive Media 3,587 3,987 11
NetShelter Technology Media 3,008 3,695 23
HI5.COM 4,738 3,610 -24
Apple Inc. 2,679 3,390 27
OLX Inc. 2,215 3,231 46
Fox Interactive Media 3,304 3,118 -6
Ask Network 2,466 3,050 24
Grupo Carso 2,497 3,005 20

*Excludes visitation from public computers such as Internet cafes or
access from mobile phones or PDAs.

Communication and Entertainment Combine for 60 Percent of Time Online in Mexico

An analysis of Mexicans’ online engagement revealed that Instant Messengers captured the largest share of time spent at 26.8 percent of total minutes, with Windows Live Messenger ranking as the most-visited Instant Messenger destination in the country. At 13.1 percent share of time spent, Entertainment Sites captured the second largest share of overall minutes led by, while Social Networking accounted for 12.7 percent of total Internet time, led by

Top Internet Content Categories by Share of Total Minutes Online
July 2010
Total Mexico Internet Audience, Age 15+ - Home & Work Locations*
Source: Comscore Media Metrix
Category % Share of Total Minutes Online Most Visited Site in Category
Instant Messengers 26.8% Windows Live Messenger
Entertainment 13.1%
Social Networking 12.7%
e-mail 10.8% Windows Live Hotmail
Games 2.6% Spil Games
Search/Navigation 2.3% Google Search
News/Information 1.4% MSN News
Retail 1.3% Mercado Libre
Photos 1.3% Photos
Directories/Resources 1.1% Yahoo! Answers
All Other Categories 26.6% N/A

*Excludes visitation from public computers such as Internet cafes or access
from mobile phones or PDAs.

For a more detailed view of recent Internet trends in Mexico, please download a complimentary copy of the State of the Internet with a Focus on Mexico at:

About Comscore
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