Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Millions Flock to Travel Sites as Summer Begins
Retail Sites Spike as Americans Shop for Tickets, Toys and Sporting Goods
RESTON, VA, July 23, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for June 2012 based on data from the Comscore MMX service. As summer officially began in June, many Americans felt the desire to book travel plans, creating a spike in traffic at Ground/Cruise, Hotels/Resorts and other travel subcategories. Many also took the time to stock up on fun activities for the summer at Tickets, Toys, and Sporting Goods/Outdoor retail sites.
“June got off to a strong start with significant traffic gains seen at Travel and Retail sites as Americans readied their free time for the long-awaited summer months,” said Jeff Hackett, executive vice president of Comscore. “With more leisure time for game playing on their hands, nearly 15 million people visited Zynga in June, representing a 103-percent gain to rank as the top-gaining property.”
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Comscore MMX Ranks Top 50 Web Properties for June 2012
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