Comscore Reports $56.1 Billion in Q1 2014 Desktop-Based U.S. Retail E-Commerce Spending, Up 12 Percent vs. Year Ago
Comscore M-Commerce Data Shows Mobile Added $7.3 Billion in Q1 Spending
Comscore Chairman Emeritus Gian Fulgoni to Present Overview of Q1 2014 E-Commerce Trends in Upcoming Webinar
RESTON, VA, May 13, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its estimates of Q1 2014 U.S. digital commerce sales. Q1 2014 saw desktop e-commerce spending rise 12 percent year-over-year to $56.1 billion, marking the eighteenth consecutive quarter of positive year-over-year growth and fourteenth consecutive quarter of double-digit growth. M-commerce spending on smartphones and tablets added $7.3 billion for the quarter, up 23 percent vs. year ago, for a digital commerce spending total of $63.4 billion in the first quarter.
Desktop-Based Retail E-Commerce Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Total U.S. – Home & Work Locations (excl. Mobile)
Source: Comscore, Inc.
|Quarter||E-Commerce Spending ($ Millions)||Y/Y Percent Change|
“Q1 e-commerce and m-commerce spending growth have seen a modest acceleration versus the fourth quarter, which is a positive sign in light of overall softness in consumer discretionary spending across the broader U.S. economy during the early part of the year,” said Comscore chairman emeritus Gian Fulgoni. “As we look ahead to the remainder of 2014, we hope that signs of improved consumer sentiment and a strengthening job market will help further bolster digital commerce. In addition, with several key consumer tech product upgrade cycles and new product introductions expected in the back of the year, there would appear to be continued momentum for the market throughout the year barring any unforeseen economic troubles.”
Other highlights from Q1 2014 include:
- The top-performing online product categories were: Apparel & Accessories, Consumer Packaged Goods, Sport & Fitness, Digital Content & Subscriptions, and Home & Garden. Each category grew at least 13 percent vs. year ago.
- Desktop E-commerce accounted for 11.7 percent of consumers’ discretionary spending, the highest first quarter share on record.
- Of the additional $7.3 billion in mobile commerce (m-commerce), purchasing using smartphones accounted for 62 percent vs. 38 percent from tablets.
Webinar Series: State of the U.S. Online Retail Economy through Q1 2014
Join Gian Fulgoni and Andrew Lipsman, VP of Marketing & Insights, as they present their semi-annual update of the state of the U.S. online retail economy through Q1 2014 in a live webinar on Thursday, May 15 from 2-3 p.m. EST / 1-2 p.m. CST / 11-12 p.m. PST. Featured content includes content sections covering mobile/multi-platform commerce trends, social commerce and loyalty programs.
To register for the webinar, please click here.
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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