The State of Social Media
Online Desktop Spending Up 14 Percent Since Thanksgiving vs. 11 Percent Prior to the Holiday
RESTON, VA, December 14, 2016 – Comscore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 42 days of the November-December 2016 holiday season. For the holiday season-to-date, $49.3 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. Green Monday (Dec. 12) reached $1.62 billion in desktop online spending, up 15 percent versus the corresponding shopping day a year ago, representing the fifth heaviest online spending day of the holiday season-to-date after Cyber Monday; Tuesday, Nov. 29; Black Friday and Friday, Dec. 9.
*Corresponding days based on corresponding shopping days (November 3 thru December 14, 2015)
“We have continued to see strong online spending since Thanksgiving, with Green Monday marking the 19th consecutive billion-dollar day on desktop, bringing the total number of days achieving this milestone up to 27 for the season. This far surpasses last year’s record of nine consecutive billion-dollar days, and it’s likely we will see this trend continue through at least the end of this week before the season officially begins winding down,” said Comscore CEO Gian Fulgoni. “While Green Monday’s importance to holiday e-commerce has slightly waned in recent years as other days like Black Friday gain in influence, its 15 percent year-over-year growth rate gives us an encouraging sign for this last major online buying week of the season. With Free Shipping Day on Friday, December 16, we expect one last surge in online buying to close out the heavy part of the season on a high-note.”
For more online retail insights from the 2016 holiday season, visit our Comscore blog or check out our most recent press releases.
Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
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