The State of Social Media
Report Provides a Deep Dive on the Latest Trends in Mobile Apps and Their Increasing Role in the Digital Media Landscape
Reston, VA, September 13, 2016 – Comscore, Inc. (NASDAQ: SCOR), today published The 2016 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on the digital access vehicle that now drives the majority of digital media usage in the U.S. To download a copy of The 2016 U.S. Mobile App Report, please visit: http://www.comscore.com/USMobileAppReport2016.
Some key topics covered in the report include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies
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Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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