Top 22 Insights from 2022
Thanksgiving Posts 22-Percent Gain to $1.57 Billion, While Black Friday Grows 20 Percent to $2.36 Billion
RESTON, VA, November 27, 2017 – Comscore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending to surpass the billion-dollar threshold for the fourth consecutive year. Black Friday (November 24) followed with an even stronger spending day with $2.36 billion in desktop online sales, up 20 percent from Black Friday 2016 and marking the first time it reached the $2 billion milestone from desktop sales alone.
*Corresponding days based on corresponding shopping days (November 24 and November 25, 2016)
“Thanksgiving and Black Friday each saw impressive online spending totals on desktop computers while posting 20-percent growth rates, adding to the holiday season’s fast start compared to 2016,” said Comscore SVP of Marketing and Insights Andrew Lipsman. “With more consumers opting to kick off their holiday shopping online on Thanksgiving, the traditional day of giving thanks has also become one of the more important online buying days of the holiday season as an increasing number of people prefer to get a head start on their buying from the comfort of their homes. Black Friday continued the online shopping frenzy, surging to an all-time high of more than $2 billion in desktop spending, and proving once again that it is now as much an online shopping holiday as a brick-and-mortar one.”
Other highlights from the holiday weekend include:
Lipsman added: “The strong performance on Thanksgiving and Black Friday bode well for Cyber Monday, which we expect to easily surpass $3 billion in desktop spending and reach $4.5 billion in overall digital sales to become the leading online spending day for the eighth consecutive year, as people continue their holiday gift buying at work – away from the prying eyes of their families.”
For more online retail insights from the 2017 holiday season, visit our Comscore blog or check out our most recent press releases.
About ComscoreComscore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, Comscore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 75 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.
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