The State of Social Media
RESTON, VA, October 23, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in September 2015. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and Disney/Maker Studios topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 168.7 million unique viewers. Facebook ranked #2 with 91.5 million viewers, followed by Yahoo Sites with 62 million, Vimeo with 52.9 million and Maker Studios, Inc. with 44.5 million.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent ReachAOL, Inc. ranked #1 in video ad reach, serving ads to 40.5 percent of the total U.S. population in September. BrightRoll Platform came in second with 39.2 percent reach, followed by LiveRail with 39 percent, Google Sites with 30.9 percent and Specific Media with 28.5 percent.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique ViewersThe September 2015 YouTube partner data revealed that entertainment channel Disney/Maker Studios climbed into the top position in the ranking with 44.4 million viewers. UMG occupied the #2 spot with 43.3 million unique viewers, followed by VEVO with 39.9 million, Warner Music with 38.6 million and SonyBMG with 36.8 million.
*Beginning with September 2015 data, YouTube partner audiences will be better represented in Video Metrix due to recent improvements in the tagging of YouTube partner traffic.
For more information: Request a Demo of Video Metrix
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.