2025 State of Programmatic Report
Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report. Read more
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
New Year's Audience Guide
Reaching Audiences on Connected TV
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
Next iPhone Release Has Potential for a Huge Upgrade Cycle
As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly...
Understanding Subscriber Behaviors for Mobile Operators
2013 Mobile Future in Focus
The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...
In a recent blog post, we shared Comscore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s ow...
5 in 10 Top U.S. Mobile Devices Are Brew Feature Phones
Top Smartphone OEMs in the U.S.