2024 State of Gaming Report
Comscore’s proprietary 2024 State of Gaming report offers a thorough analysis of the US gaming audience, landscape, and emerging trends. This report provides key insights and actionable data to help marketers, content owners,... Read more
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Engagement
Fast Facts: UEFA Euro 2024 final on social media
Is your brand ready for a Paralympic summer? Channel 4 and YouTube are
Fast Facts: UEFA Champions League 2023/24
Fall Targeting Guide 2024
Fast Facts: Indian Premier League 2024
March Madness Across Screens: 2024 Recap
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
Growing Big Game Audiences in 2024
A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced fo...
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
Scoring on the Madness of March
5 Surprising Audiences Watching the Big Game
The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain ce...
ICC Cricket World Cup 2023: A wish of a billion hearts
The ‘Beckham’ series effect on social media
Strategies that Win: The New Year Sports Segment Guide
Reach, Frequency and Beyond. Insights from Comscore and YouTube.