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Day 1: Comscore at the Games

4.3 million people visited London2012.org globally in June 2012. The site had the highest penetration in the UK (6.2% reach) while Spain ranked first for engagement (12.2 minutes per user).

Smartphones Score a Touchdown with Sports Fans

As Americans gear up for Super Bowl XLVI, mobile devices are poised to play an important role in this year's big event with apps offering real-time stats, commercial playbacks and even live streaming...