AI Intelligence Report
GSMA Mobile Media Metrics Mobile World Congress Seminar
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics
Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportu...
The 2009 U.S. Digital Year in Review
GSMA Mobile Media Metrics (MMM) Launch Presentation
New Growth Opportunity for Online Life Insurance in a New Decade
According to soon-to-be published data from Comscore, there were 2 million online quotes for life insurance in 2009. Clearly, understanding consumer online shopping behavior and competitor online str...
Update on the Evolution of Comscore Media Metrix 360
2009: Another Strong Year for Facebook
Advertising Effectiveness 101
The Click and Affiliate Marketing
Comscore Celebrates a Decade of Innovation
Facebook Surpasses 100 Million U.S. Visitors in November!
The 2009 Comscore Online Credit Card Report
No Time to Lose for Online Retailers
Zhu Zhu Pets: The Season's Hot Holiday Toy
Thanksgiving Weekend Continues Strong Momentum for Online Holiday Shopping
Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered
Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailer...