#RIPGRPs: Evolving the Metrics That Move Us Forward
Spring Audience Guide
Comscore Data Divas at CES C Space
2025 State of Programmatic Report
Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
New Year's Audience Guide
Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Improving campaign outcomes with privacy-centric, ID-Free targeting
Driving campaign efficiency with privacy-centric, ID-free targeting
Lowering cost per diagnosis (Dx) with privacy-centric, ID-free targeting
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience