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Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, Comscore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements.

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform...

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, Comscore Digital Analytix® vice p...