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The Multi-Media Path to Purchase

In this presentation, Comscore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits.

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt t...