Top 22 Insights from 2022
What happens when traditional media faces digital? As e-Commerce has come of age, the consumer path to purchase looks less like a traditional funnel and more like a flight plan. Consumers use a variety of digital shopping tools but still need traditional media. In this presentation, Comscore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits.
Consider these e-Commerce statistics: