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WAVE Sports Reaches 1 Billion Views in March

Influencers vs Wannabes: Our Tool Tells the Tale

Comscore offers new audience targeting to solve for programmatic TV challen...

Buying television inventory programmatically continues to grow along with TV content choices. Comscore is responding by augmenting its audience-targeting offerings, including various personas, accordi...

How Melissa Brenner Makes the NBA the most Tech-Savvy League

Social Media's Female Perspective

Public vs Private: Brands on Instagram

Apple Martin has a private Instagram account. Her mom, Gwyneth Paltrow, has a very public account (with 5.3M followers). “Mom we have discussed this,” Apple commented after Paltrow posted the shot bel...

Influencers in the Making: Influencer Discovery Awaits

March Madness Cinderella Story Begins Tonight

Measuring More: How Set-Top Box Data Paves the Way for Inclusive Measuremen...

BuzzFeeds Coverage of Dawson-Adams Engagement Super-Engaging

Nitro Circus Soars Above Its Competition

Social Data Goes to Washington

Trump's Engagement Up, But Not Compared to AOC

Surviving the Social Media Outage of 2019

Brands Looking to Expand Social Presence in Latin America

Lots of Movement, But ESPN Stays On Top

Lori Loughlin Deletes Twitter and IG Accounts

Will You Accept This Rose? (The Elusive Influencer Retweet)