#RIPGRPs: Evolving the Metrics That Move Us Forward
2014 Online Auto Insurance Shopping Report
Comscore Reports September 2014 U.S. Smartphone Subscriber Market Share
Progressing Toward a Human GRP in Digital
Early into my tenure as Comscore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial vi...
From the Page to the Screen
The Hunger Games
Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...
In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. Th...
Comscore Ranks the Top 50 U.S. Digital Media Properties for September 2014
Comscore Releases September 2014 U.S. Desktop Online Video Rankings
How to Avoid the Creep Factor with IoT Technology?
Special Event Marketing on Social
Comscore Releases September 2014 U.S. Search Engine Rankings
The U.S. Total Video Report
Upping the Ante on NHT
Comscore Reports August 2014 U.S. Smartphone Subscriber Market Share
Lessons Learned: Maximizing Returns with Digital Media
The State of the Mobile Industry
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps
Comscore’s TRUSTe, BBB Certifications Extended