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Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typ...

Oppenheimer Consumer Conference 2013

Comscore chairman and co-founder Gian Fulgoni presents the State of the U.S. Online Retail Economy at the Oppenheimer 13th Annual Consumer Conference.