Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
In this presentation given at DMA 2013, Comscore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, along with lessons learned about digital advertising.
Here are some presentation highlights:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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