In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. Yet with disruption comes opportunity. This white paper will provide companies with important context for understanding how embracing the right tools, metrics, and insights can help them refine their business strategies to drive growth and build awareness for their brands in the Brave New Digital World.
Key insights from Marketing to the Multi-Platform Majority include:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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