2025 State of Programmatic Report
Holiday shopping promotions starting earlier and earlier
Advanced TV Targeting Early In A Mega Trend
Ad Week 2016: Is precision targeting delivering on its promise?
Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive mean...
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
Ad Week 2016: What are the metrics that matter?
Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
Millennials going mobile
Mobile video is driving force in this election
Will digital ads outpace TV?
Box Office Overview
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Vision
Shopping goes mobile
Mobile shopping up 50%-60% season-to-date
Focus on your product don't get stuck in a rut
Wal-Mart online dwarfed by king Amazon
Comscore's read on Black Friday
THIS could boost ad spending