#RIPGRPs: Evolving the Metrics That Move Us Forward
Writing for the Page and Screen with B.Y. Randall
Local TV Shines As Viewers Seek Pandemic News
Global perspectives: Digital and CTV trends to watch in 2021
Societal changes due to the pandemic are creating new challenges for brands seeking to anticipate and capitalize on emerging consumer behaviors. This report therefore sets out to quantify some of the...
TV Needs an Impression-Based Currency for Pay-Per-Performance
The Rise of Filmmaking in Georgia with Fall Line Entertainment
The State of Social Video
It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more atten...
The Dawning of a New Superhero Day with Donovan Russo
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
OTT Shows Key Strength in Impression-Based Targeting
Global State of Mobile
The Triumphant Triumvirate of Cardinal Trio Pictures
The Power of Sports Storytelling
A Drive-in Dive Into Little Black Lie with Todd Theman and Tricia Grashaw
The Best Movie Endings with Jason Guerrasio
What will viewers watch on election night in battleground markets?
Driven to Love Car Movies with Aimee Shackelford
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying